With the ability to communicate directly with your audience, Discord can be a powerful marketing tool for businesses. Many noteworthy brands such as Adobe, Newegg, and Streamlabs utilize Discord to promote products and services.

Discord users skew younger and are smart consumers who are looking for authentic content that provides value and fulfills belonging needs.

Create a Server

Initially created for gamers as an app for real-time chat and audio/video gaming, Discord is now a powerful marketing tool for businesses and brands. With its community building features, Discord allows you to segment like-minded buyers and foster interaction to increase brand loyalty.

Discord is ideal for non-gaming brands as well. For example, if your business sells software, you can create a Discord server with dedicated channels for customer support and community discussions. This can help you build a strong and loyal community while improving your customer service and providing your customers with the assistance they need.

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It also helps to incorporate branded elements and graphics into your Discord server. This makes it more visually appealing and easier for users to navigate. Additionally, by establishing clear categories and channels, you can create a smooth user experience and ensure your content is organized.

Discord servers offer a variety of marketing opportunities, from promotions to exclusive sales. However, you need to create an engaging and informative community to achieve success. For this reason, it is important to provide your audience with valuable content regularly. This can include updates on your products or services, behind-the-scenes looks at your company culture, polls to gather community opinions, and other exclusive content. This will keep your audience excited about your server and keep them coming back for more.

Identify Your Target Audience

Discord servers are a great way for brands to create engaged online communities that fuel brand loyalty. However, utilizing this tool to grow your business requires a steady, strategic approach. Fortunately, Discord has built-in tools and automation that make it easier to maximize its potential as an effective marketing channel.

For starters, you'll need to identify your audience. As a platform that is open to all ages and types of consumers, it's important to understand the demographics of your audience so you can effectively communicate with them. This includes identifying their interests, hobbies, and goals. For instance, if your target market is composed of gamers, you'll want to provide content that aligns with their preferences. This can include behind-the-scenes glimpses into your company culture, surveys to gather customer opinions, and exclusive content that adds value to your products or services.

Another effective strategy is to promote user-generated content (UGC). UGC shows that your audience has a strong connection with your brand, and it can also build trust and credibility. In addition, promoting exclusive sales can generate excitement among your audience and increase the likelihood of them purchasing your product. Music label Atlantic Records exemplifies this technique by creating a Discord server for its music fans called "The Green Room." The server features an exclusive group of artists and music that fans can chat about with each other and receive special offers on their favorite albums.

Create a Unique Server Theme

The Discord app originally started out as a way for gamers to communicate, but it’s now becoming a popular tool in business for both B2B and B2C marketers. This chat application has a large user base and allows companies to establish their own servers to build communities. This community-building strategy is a great way to attract new customers and grow your brand.

Unlike other social media platforms, Discord’s server feature offers a lot of customization options. You can create different groups for each type of audience, label members, and restrict access to certain channels. This allows you to create a more intimate and personalized experience for your audience. You can also monitor your audience’s response to your content and adjust your approach accordingly.

You can also use Discord to host customer service sessions and respond to user inquiries. This can be beneficial for your brand because it shows that you care about your audience and want to provide them with a positive experience. This will also help you build a strong reputation for your brand in the industry.

Since Discord servers are algorithm-free, the likelihood that your content will be seen by your target audience is higher than on other social media platforms. You can promote your Discord server by including links to it in your website, social media profiles, and in the description of your YouTube videos.

Promote Your Server

While Discord is a great way to connect with an engaged audience, you need to put in some effort to grow your community. One way to do this is by promoting your server through social media or newsletters. You can also use paid ads to target specific demographics that are interested in your niche. Another way to promote your server is by hosting a series of events. These can include Q&A sessions with industry experts, gaming tournaments, virtual meetups, and exclusive product launches. These events will create a sense of exclusivity and urgency among your members, encouraging them to engage with your brand.

Discord is an excellent tool for promoting your business because it allows you to reach your target audience in real-time. Unlike other social platforms, it does not filter out content. This makes it easier to build trust with your audience and encourages long-term engagement. Almost 80% of internet users belong to an online community, and marketers confirm that these communities increase brand loyalty and accelerate buying journeys.

To increase your chances of success, make sure to choose a unique theme for your server. This will give your server an edge over other competitors and attract a more targeted audience. Some popular servers have themes that focus on gaming clans, tech support, fitness tips, investing advice, artists, and more.